study-guide-international-communications

COHERENT, FIVE-YEAR PROGRAM LEADING TO EQUIVALENT OF MASTER’s DEGREE

Students who choose to spend five years with ISCOM will benefit from a coherent program designed to help them become strategic communications managers who will be successful on a global stage. ISCOM offers a four-year State-Certified Degree, level II (equivalent to a Master’s level I) with a fifth-year work-study program following (equivalent to a Master’s level II). All our class work is based on the European Credit Transfer System (ECTS). Every year level at ISCOM is designed around a different skill set, moving progressively from operational techniques to strategic planning and management. It is possible to take a gap year between the third year and the fourth year to travel, volunteer or work abroad. Students are also encouraged to participate in international competitions sponsored by professional associations.

The First Year: Meeting Creative Challenges

Students begin to explore the world of communications through visual identity and media channels.

  • Semester 1: Intensive seminar in creativity.
  • Semester 2: Professional competition in creativity.
  • Internship: April – June.
ACADEMIC FOUNDATIONS
Humanities – Modern and Contemporary History
Humanities – Analysis of Contemporary World
Massmedia History
The Digital revolution
BUSINESS STUDIES
International Legal systems
Macroeconomics – theory, markets
Introduction to Management
MARKETING AND COMMUNICATIONS
Strategic and operational marketing foundations
Branding foundations
Communications monitoring, communications sectors
The creative process
Introduction to social media
TECHNICAL SKILLS
Writing skills
Interpersonal communications skills
Foreign Languages (French, Chinese, German, Spanish, Arabic)
IT skills / Graphic Design
PROFESSIONAL TRAINING
Professional project
Visual identity / graphics
Creativity intensive week
Internship

The Second Year: Embracing the Digital World

Students begin to master the digital world through a 2 semester-long project in content management and search engine optimization.

  • Semester 1: Intensive seminar “digital challenge”.
  • Internship: April – June.
ACADEMIC FOUNDATIONS
European Institutional History
International Political Systems
Media and society
Communications theory
BUSINESS STUDIES
Communications law
Law and Technology
Microeconomics
Project management
Commercial relations
MARKETING AND COMMUNICATIONS
Digital and mobile marketing
Interactive media strategies
Media planning
Search Engine Optimization Project
Internal communications
Advertising communications
Corporate communications
TECHNICAL SKILLS
Writing for the web
Foreign Languages (French, Chinese, German, Spanish, Arabic)
IT skills / Graphic Design
PROFESSIONAL TRAINING
Personal branding and professional project
Project management
Digital Branding Business Challenge
European Internship

The Third Year: Choosing the Appropriate Tactics

Students begin to create communications recommendations and participate in 2 semester-long Micro Agency project, where student agencies work for international clients.

  • Semester 1: Intensive seminar on international careers.
  • Semester 2: Business Game.
  • Internship: March – June.
ACADEMIC FOUNDATIONS
International Relations
Current Events
Press Reviews
Introduction to Semiology
Applied Semiology
BUSINESS STUDIES
Business Law
Business Models
Intercultural Management
Entrepreneurship
MARKETING AND COMMUNICATIONS
Public relations
Consumer behaviour
Crisis communications
Public Affairs
Global brand platform
Sectoral marketing
TECHNICAL SKILLS
Copywriting
Foreign Languages (French, Chinese, German, Spanish, Arabic)
IT skills / Graphic Design
Media relations / training
PROFESSIONAL TRAINING
Professional project
Communications recommendations
Micro-agency competition
International Internship

The Fourth Year: Developing Strategic Recommendations

Students work on a series of four professional competitions designed to hone their skills in developing strategic plans to solve challenging integrated communications problems for international clients. Simultaneously, they work on an Applied Research Project designed to address an emerging trend or challenge in global communications, with a recommendation delivered via a 50-page paper plus an oral defense.

  • Internship: April – September.
ADVANCED GENERAL STUDIES
Professional English
Writing in Communications
Communications Budgeting
Crisis Communications
Human Resources
Economic Forum
Intensive French Seminar
ADVANCED AREAS IN THE MAJOR
Global Marketing and Communications
Digital Marketing
Corporate Communications
International Media
Strategic Planning
Business Environments
Projet Management and CSR
PROFESSIONAL SKILLS AND PRACTICE
International Global Communications / Professional Competitions
Business Challenge
Professional Projet: Applied Research Thesis (written)
Professional Projet: Applied Research Thesis (oral defense)
Professional Project: Tutorials
Professional Project: Analytical Synthesis

The Fifth-Year: Managing International Brand Strategy

Students attend class one day per week and work four days per week. Classes are focused on advanced skills in international brand strategy and project management. Throughout the year, students participate in a series of week-long, intensive seminars on a variety of topics. Three of these seminars are devoted to different geographical regions, with at least one planned to take place in another city. Other seminars address emerging technological trends and their impact on communications.

  • Work-study program
ANALYSIS OF THE INTERNATIONAL CONTEXT
Persuasion and Promotion
International Communications Project and Budget Management
Finance for Non-Financement Managers and Risk Management
Advanced Strategic Planning
International Intellectual Property and Licensing
Negotiation Practices and Non-Verbal Communication
INTERNATIONAL MARKETING AND COMMUNICATIONS
International Global Communications
Market Research and Trend Insights
International Branding Practicum
Branding and Design
Broadcast Media & Sports Communication / Sponsoring
Transmedia
Intercultural Communications
Media Buying
Communications in Public / Private Partnerships
SECTORIAL STUDIES
Brand Architecture and Luxury Markets
Eastern Europe : Ukraine
South America : Brazil
North America : USA
Asia : China
PROFESSIONAL SKILLS
Business Challenge
International Challenge
PROFESSIONAL PRACTICE
Synthesis of Professional Practice: Applied Research Thesis
Synthesis of Professional Practice: Applied Research Thesis – Oral Defense
International Mobility and Career Development

Students who wish to join ISCOM after a few years of study have three opportunities, depending on both their studies and professional experiences.

  • Third Year: Students who have at least two years of university or other higher education are eligible to apply for the program. This program is also exciting for students who already have a Bachelor’s degree (or Licence) in a non-communications related subject (English, Business, History, Sociology, Law) and have decided that they prefer to pursue a career in communications.
  • Four Year: Students who already have a Bachelor’s Degree (or Licence) in a 3- or 4- year program in a communications-related discipline plus a significant (3-6 month) internship are eligible to apply for this master’s-level program. Students who don’t have a communications-related degree, but do have a few years of related work experience may also apply.
  • Fifth Year: Students who already have a Bachelor’s Degree and a Master 1-level degree (Bac +4) plus significant work experience (6-month internship) are eligible to apply. We also welcome professionals who want to specialize in international communications after several years of work. This is a work-study program, and students are expected to be operational immediately in their jobs.
Chronicles : Program News and Events
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Elizabeth ALBRYCHT

International Global Communications | Program Director

  • MA Communications Studies | European Graduate School | 2005 – 2012
  • Science and Technology Studies (Master’s level) | 2002 – 2003
    Virginia Polytechnic Institute and State University, Northern Virginia Campus
  • BS Mass Communications, Magna cum laude | 1987 – 1991 | Boston University